According to a 2020 report, Vivo’s smartphone market in India increased by almost 50%, with the China-based brand shipping around 6.7 million units during the first quarter. A lion’s share of such units belonged to the category of Vivo mobiles under 20000. The company specializes in producing feature-heavy devices, which are affordable for most.
However, the surprising part of the above-mentioned report was that
Samsung managed to ship just 6.3 million units in this same quarter. The
following are some of the reasons how Vivo managed to surpass the South Korean
smartphone giant.
Reasons why Vivo is
dominating the Indian market
The smartphone market in India is quite distinct from that of other countries.
While Samsung provides a diverse range of products, from specs to pricing, Vivo
has mostly restricted itself to Vivo mobiles under 20000.
Here are some ways in which Vivo has capitalized on the
budget-friendly smartphone market with ease –
·
Selling handsets online and offline
Online shopping has become the favorite way to buy products today.
With several e-commerce platforms coming into prominence, Vivo has managed to
hook consumers both online and offline. Its popular smartphones are available
to all on these online shopping portals. Thus, availability is never a concern.
Affordable pricing
Perhaps the biggest contributor to Vivo’s rise in popularity is this
brand’s ability to keep prices in check. With pocket-friendly options and
impressive features, Vivo handsets are often the first choice for many.
The Bajaj Mall, with its No Cost EMI option, has also
propelled the sale of such units. You can choose best vivo mobiles according to your needed specification and requirement. Shopping
from this online hyperlocal network allows one to break up the total cost into
installments, thus making handsets from Vivo even more accessible.
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