With Oppo becoming one of the leading budget smartphone manufacturers, its user base has increased remarkably in the recent past. Here’s a brief overview of how the brand keeps offering budget-friendly phones. With the world marking a year of the Covid-19 pandemic, it is a matter of general acceptance that our lives have been permanently altered in one way or the other. Probably the most remarkable and widespread change has come about in the education and professional sectors, where remote learning and work-from-home scenarios have swept the world, and India has been no exception to the trend. In fact, in the third quarter of 2020, the Indian smartphone market registered the highest number of shipments in a single quarter in recent memory.
This surge was primarily fueled by the Indian middle class’s willingness to invest in budget smartphones that would meet their requirements without burning a hole in their wallet.
Hence, with the budget and mid-range segments of the smartphone market booming, brands like Oppo, Vivo, and Xiaomi have emerged as the leading contenders. With the competition extremely stiff, the companies are engaged in a race to provide the best experience to the users at the most affordable prices. In fact, one can now expect to bring home the latest Oppo mobile under 15000 INR with all the features and attributes they would ever need. But that leads to an important question: How are these phones more affordable than the phones offered by other brands? Here are a few reasons that have led to economical pricing.
Innovative design and technology: Amongst the market giants like Samsung, Apple, and LG, Oppo has made a name for itself based on its innovative tech solutions, designs, and features. With pop-up selfie cameras, better resolution screens, fingerprint sensors, etc., Oppo manages to fit in a lot of features by sheer innovation and provides the same at affordable rates. For example, the Oppo F19 Pro is one of Oppo latest mobile that pack in impressive features like 8GB RAM, quad-rear camera set-up, 16MP selfie camera, Super AMOLED display, and fast charging feature at a very affordable price range.
Useful unexaggerated features: Oppo phones that are priced in the mid-range segment mostly come with very utilitarian features, and are generally meant for the everyday user. This implies that these phones do get the work done for regular users, but one might face a few problems when attempting to do resource-intensive work, like video editing, gaming, graphic designing, etc. Thus, the company trims a few auxiliary features to provide budget phones.
Stiff competition in the mid-range segment and a young consumer base: Oppo is primarily known for its budget phones, and since it is a market that is currently seeing intense competition, it is obvious that a large number of Oppo’s offerings are priced keeping the competition in mind, and are hence more affordable. Also, the majority of Oppo’s consumers are young, and hence, affordable models are more in demand compared to the pricier ones.
With these reasons in place, it is understandable how Oppo manages to price its models so affordably. And it is this affordable pricing, coupled with excellent user experience and innovation that has made Oppo a name to be reckoned with in the smartphone market.
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